What is the difference between a normal and an engaged user? The former will buy something and then leave, whereas the latter will buy something, return, and spread the word to others. Isn't it this enough to justify the effort?
In this blog, we will discuss the second option as well as some tips for...
The problem: Every customer wants personalised engagement, while every business wants a cost-effective means of engagement. How do you find the middle ground?
In our last blog, we spoke about the website metrics that you must track in order to optimize your website, one of which was conversion rate. Now that you have started tracking it, what can you do to increase it? Here are seven unexpected ways for you to increase conversion rates strategically and b...
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