Zoho Analytics and Mailchimp Integration

1. Current Status:

   • As of now, there is no direct integration between Zoho Analytics and Mailchimp[1][2].
   • However, Zoho Analytics offers an advanced analytics connector for Mailchimp that enables users to analyze their email campaign data[2].

2. Mailchimp Advanced Analytics Connector:

   • This connector allows users to import Mailchimp data into Zoho Analytics for advanced reporting and analysis[2].
   • It provides over 50 pre-built reports and dashboards specifically designed for Mailchimp users[2].
   • Users can create custom reports and dashboards based on their Mailchimp data[2].

3. Features of the Mailchimp Connector:

   • Analyze open rates, click rates, and conversion funnels[3].
   • Track overall email marketing campaign performance[3].
   • Blend Mailchimp data with other data sources like CRM and social media for cross-functional reports[3].

4. Setup and Synchronization:

   • The connector allows users to synchronize data at intervals of 12, 6, or 3 hours[1].
   • Initial data fetch may take up to 5 minutes depending on the amount of data[1].
   • Users can import data from a maximum of 100 campaigns[2].

5. Troubleshooting:

   • If synchronization fails, users can retry the process or contact Zoho support[1][5].
   • Common issues include authentication failures, connection errors, and API rate limit errors[5].

6. Additional Features:

   • The connector supports various report types, including charts, pivot tables, and summary views[1].
   • Users can modify default reports and create custom formulas[1].
   • Reports can be shared, embedded, and scheduled for email delivery[1].

7. Pricing and Trial:

   • The Mailchimp Advanced Analytics connector is a paid add-on to Zoho Analytics[3].
   • Zoho offers trial evaluations for this connector[2].

8. Future Developments:

   • While there's no direct integration currently, Zoho Analytics regularly introduces new features and enhancements[6].
   • Users can stay updated on new developments through Zoho's "What's New" releases[6].

This information provides an overview of the current capabilities and limitations of using Mailchimp data with Zoho Analytics. While direct integration is not available, the Mailchimp Advanced Analytics connector offers significant functionality for users looking to analyze their email marketing data within the Zoho Analytics platform.

Citations: [1] https://www.zoho.com/analytics/help/onpremise/mailchimp.html [2] https://www.zoho.com/analytics/help/connectors/mailchimp.html [3] https://mailchimp.com/integrations/zoho-analytics/ [4] https://www.zoho.com/analytics/mailchimp-analytics-solutions.html [5] https://www.zoho.com/analytics/help/connectors/errors.html [6] https://www.elsner.com/what-is-zoho-analytics-and-its-unique-features/