As you decorate your brick-and-mortar or online store to win shoppers’ attention on Small Business Saturday, take a moment to appreciate the progress you’ve made thus far. Building a business is no small feat, and we’re happy to see you flourishing. Whether your company has been around awhile o...

While holidays spell fun and frolic for some, for others they mean more work. When it comes to email marketers, the holidays are a time to buckle up for increased marketing activity.

Every holiday season tests the nerves of email marketers. Their future...

While Google Hire calls it quits, you’re going to need options. Zoho Recruit is an affordable alternative that is resilient and adaptable. 

Advertising job openings isn’t just about posting them on career sites or job boards; it’s about putting them in front of the right talent and gain maximizing visibility–whether you’re hiring a full-time iOS developer or a freelance writer.

Today, a lot of search queries are ...

Resumes are never scarce if you’re a recruiter. While candidate applications flow in from everywhere, sorting through them manually and ranking them based on their qualification for a job opening isn’t always as rewarding as you want it to be.

Traditionally, the resume-filtering process used to ...

When we talk about work culture, we generally address a plethora of things, from office decor to management principles, without clearly understanding what it means. Work culture is simply the reflection of the ethics of an organization. In simpler words, if your workplace were a ...

Here’s a blog piece by Izabelle Hundrev from G2, a B2B review marketplace for software and services. She specializes in sales, marketing, and real estate content. After earning a degree in Journalism from the University of Missouri, Izabelle moved back to her hometown of Chicago, wher...

If you’re running a subscription business, tracking metrics like MRR, ARPU, and net revenue is critical to growing your business. Having a powerful analytics software like Zoho Analytics comes in handy, as it not only integrates with popular subscription apps like Stripe but also comes pre...

Email marketing is seen as an integral element of engagement for most of today’s digital businesses. While sending emails still takes the primary focus for most of us, delivering emails successfully to recipients’ inboxes is catching up the top position too.

So it’s not just sending an email cam...